“How long till life is one big video game?” asks Ivor Tossell in his recent article in the Innovation section of The Globe and Mail. In the piece he gives and introductory definition of gamification and quotes Gabe Zichermann for his insights as someone “at the forefront of a new strain of marketing thinking” and references his now-famous SAPS concept on player rewards.
Also quoted in the article are representatives of really interesting gamified Canadian start-ups: Duleepa Wijayawardhana, CEO of Empire Avenue and Lenny Rachitsky, founder of LocalMind. You can read the full article here.
