San Francisco based startup Kiip has just secured a deal with UK-based sushi chain Yo! Sushi for Kiip’s mobile rewards network. The rewards network has been very successful so far, having gotten a recent $11M Series B funding and this partnership would mark Kiip’s first entry into the international market. Kiip’s current strategy has lent itself very well to games and gamification applications as it rewards users with prizes to market products, versus the traditional static advertisement. Co-founder Brian Wong was quoted saying: ““We’re about rewards, not ads…When you see companies jamming ads into small formats, saying ‘let’s just shrink this billboard,’ it just doesn’t work”.
Given their recent funding, expansion into the international market, and numbers like a 50% returning user rate, Kiip’s vision for rewards is changing the advertising game.
via TechCrunch
