Want to be the first US or Canadian city to have Starbucks’ pumpkin spice latte? From August 21 – August 24, Starbucks will be having a competition to reward a city first access to their pumpkin spice latte but only if they can earn enough points and beat out the rest of the cities. Fans of Starbucks’ Facebook page will be able to compete to earn points in a variety of ways: social sharing through Facebook and Twitter, daily challenges of trivia/word searches, and creative challenges where people can share images of their city and even poetry about pumpkins. Last year, Chicago and Calvary earned the coveted first taste of Starbuck’s autumnal special. How dedicated are you for a seasonal beverage?
It is really interesting to apply the SAPS model to Starbucks’ campaign, as Gabe Zichermann often explains the allure of status with the example of skipping the line at the coffee shop: