Gamification Experts and Their Top Insights
We’re about halfway done with our Best of 2012 series and today we’re going to look at top gamification posts by gamification experts in 2012. Read on for outstanding advice about design, the pitfalls of gamification, top trends in loyalty, and what gamification will really mean going forth in 2013. Gamification experts will always have a voice on GamificationCo and we invite anyone who has something to say to step up to the plate.
Steve Boscka, CEO of Pug Pharm Productions – “Let’s cut through the hype – badges and points can’t magically resuscitate a disengaged online community. Never once during my career designing video games did we ever look at an unsatisfying level or poorly balanced game mechanic and say, “If we give players 1,000 points and a badge right here, it will make everything better!”
Juan Carlos Guaqueta, CEO Yourbany – “Together with my partner, Fernando Mejia, we decided to create a game with the following characteristics: interesting, cheap, and informative. The game would seek to obtain relevant information in the shortest time possible. The first thing that came to our mind was applying Lean Startup principles: make a minimum viable product (MVP) quickly and test it with customers for fast improvements. However, we found that creating a useful online game is not something that could be done quickly. It would take many months just to see the first results.”
Mark Goldstein, CEO and Founder of Loyaltylab – “Game mechanics is today’s rocket fuel of loyalty programs. It’s the new juice or icing on the cake that will generate the engagement you need. You want LTVs and more revs?, think gamification. It’s used to be social, but social is yesterday’s story and is now an assumed ingredient.”
Jane McGonigal, Game Designer and Author – “Games give human actions deeper meaning—the desire to be part of something bigger than the self. It is important to note that the ‘bigger thing’ may be fictional as well. Performing actions for a higher cause than “the self” causes humans to feel positive emotions associated with altruism.”
Gabe Zichermann, CEO of Gamification Co and Chair of GSummit – “[Success of existing loyalty programs], I believe, is a reflection less of the power of simple gamification than the banality of everyday life. Because most interactions in the world are so inane, the introduction of even the smallest amount of surprise and delight, progress and points can have an outsized effect. Initially, users will respond to this in a positive light, and the ‘getting something for nothing’ mentality should drive a first positive bump in ‘E’ metric engagement (Recency, Frequency, Duration, Virality and Ratings).”
Gabe Zichermann, CEO of Gamification Co and Chair of GSummit – “Game design is an unaccredited profession that emerged as a self-described discipline in the latter half of the 20th century. Its practitioners need not have any grounding in the social sciences, ‘hard’ sciences or math in order to work professionally. Although many game designers are among the most brilliant systems thinkers in the world, they need not study systems engineering or process design to practice their artform, and their design frameworks are rarely rigorously tested against real world models to establish their efficacy.”