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The BBVA Game: A Shining Example of Gamification in Finance

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Javier Maroto Shares the Story behind the BBVA Game at GSummit SF 2013

We initially covered the BBVA Game as one really great case study for an effective use of gamification in consumer finance and this past GSummit, we were actually able to get a representative all the way from Spain to talk about some of the incredible stats the game was able to achieve for the bank. The BBVA game also led them to win the “Best Use of Engagement Techniques in Consumer-Facing Applications” at the 2013 GAwards.

Take a look at Javier Maroto, Innovation Manager at BBVA, to see what well-designed gamification can be capable of.

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