Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Priya Haji Explains How She Incentivized Saving with SaveUp at GSummit SF 2013

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

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