Jim Wexler comes on to discuss the relevance of advergaming in the gamification era
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In this episode, Jim Wexler, CEO of Experiences Unlimited and chair of the Enterprise Gamification Forum, came on to talk about advergaming’s place in the world of gamification. Can advergaming still matter with gamification around? How can marketers decide between the two? Learn about Jim’s design philosophy in the full episode below:
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