Adam Penenberg Explains How Games Inspire Breakthrough Thinking?

Adam Penenberg Explains How Games Inspire Breakthrough Thinking?

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Adam Penenberg Comes on to Explain How Games Help Us Innovate

When it comes to innovation, the gamification community is well-aware of the power of a fun game with many engaged players, like the crowdsourced AIDs research game Fold.it, for example. It’s no wonder that Pandodaily editor and NYU Professor Adam Penenberg felt compelled to write an entire book on the subject entitled Play at Work: How Games Inspire Breakthrough Thinking.

We invited Adam to come on our Gamification Revolution webshow to discuss some of his findings on the innovative power of games. Check out the full video below:


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Be sure to catch our next episode on Thursday, November 7 at 1PM ET/1800 GMT, where we will feature Adweek Gamification Panelist and Boombox CEO, John Hendricks as our next guest.

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

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