Set Your Audience On Fire
On April 1st, no less, Gabe talked to Livecube‘s co-founder and CEO Aaron Price (@APstartup) about Livecube, the app that engages audiences at events. Livecube gives people a better way to participate in conversations around online and off-line events by gamifying these interactions.
- Just using Twitter and hashtags is not enough to create successful conversation at and about the event. In fact, hashtags is one of the most misunderstood concepts for social media users. Livecube pre-populates the necessary event hashtags and Twitter handles to reduce confusion and avoid social media mayhem;
- Livecube helps users filter out ‘noise’ from social media conversations that would otherwise distract attendees, like the newest scandalous tweets in their feed, by providing an environment that amplifies users’ social dialogue, but keeps them focused on the event they are attending;
- Very importantly, Livecube engages attendees by offering rewards for participating in the conversation – the most talkative users and sharers of content can be awarded real or virtual prizes.