We were excited to have Erik Gensler join us this year at GSummit. Erik is the President of Capacity Interactive. Below are his bio, video and slides from GSummit SF 2014:
Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country’s leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC. Erik has presented sessions on digital marketing for conferences and organizations including Opera America, LORT, Tessitura, Dance NYC, The Arts & Business Council, Florida Presenters, and New York Foundation for the Arts. He has guest lectured on digital marketing at Yale, Columbia, and NYU. Before founding Capacity Interactive he served as Senior Marketing Officer at New York City Opera and Director of Sponsorship for The Marketing Group where he secured over $3 million in sponsorships for non-profit arts clients. He spent four years at NBC Universal in roles in sales, marketing, and business development. Erik began his career at Marakon Associates, an international management consulting firm. Erik holds a dual degree in Economics and Communication from Northwestern University.