Gamifying Sexual Health with OhMiBod’s Lovelife Krush

Gamifying Sexual Health with OhMiBod’s Lovelife Krush

5205
0
SHARE

OhMiBod’s Serious Game of Sexual Pleasure and Wellness

The smart people at OhMiBod may have ushered in a serious game revolution with the release of their new wearable device, Lovelife Krush. “It’s the gamification of sexual health,” declared OhMiBod’s co-founder, Brian Dunham, to CNBC’s Chris Morris as they discussed his product fetching one of Engadget’s top honors at this year’s Consumer Electronics Show (CES). This top honor certainly helps OhMiBod efforts to launch their new device into a Sexual Wellness market currently worth $16 Billion and forecasted, by research firm Technavio, to reach $21 Billion by 2019.

Dunham’s new gadget shakes up an old exercise known as Kegels; defined by Merriam-Webster Dictionary, as repetitive contractions of the pelvic muscles.

Lovelife Krush is a soft, squishy silicone gadget designed to be inserted vaginally and connects via bluetooth to a companion app, The Art and Science of Love (TASL). The TASL app on your iPhone or Android then becomes a voice guided training program designed to assist women with exercising their pubococcygeus muscle (PC), as well as a smart kegel-activity tracker that has been gamified to unlock hidden features in the form of pleasurable vibrating patterns.

Alicia Marie Tan of Mashable recently profiled the device and wrote this about TASL, “… there’s a “GO PLAY” part of the app aimed at sexual intimacy and satisfaction. When you reach your training goals, you’ll unlock rewards consisting of special vibration patterns so you can really treat yourself.”

“The majority of women experience a weakening of the pelvic floor due to childbirth and age,” relayed Dunham’s wife and co-founder, Suki, to VentureBeat’s Dean Takahaski. “Our Lovelife Krush measures the pressure, control, endurance, and grip of PC muscles and helps women strengthen them through training challenges. Stronger PC muscles can lead to stronger, more intense orgasms. They also aid in keeping incontinence and pelvic organ prolapse at bay.”

The Dunhams point towards studies that, “… have shown a direct correlation between healthy sex lives and physical and emotional well-being.” Making the pairing of gamified elements with sexual health the perfect scenario for helping us all to “turn on” a much more happy and satisfying sex life.

Credit image: Pixabay

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.