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The Other Knack: Games for Recruiting Talent

The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.

This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.

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Creating a Culture of Enthusiasm to Improve Employee Engagement

Employee engagement if often one of the most overlooked aspects of business management. Indeed, while there has always been a heavy emphasis on keeping customers interested in interacting with the business, there is often no talk of how to keep employees themselves enthusiastic about what they are doing. And this is definitely not going to be good, as employees’ lack of enthusiasm will undoubtedly affect their performance. So, how do you bring back their interest?

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The Best of Enterprise Gamification in 2013

Happy new year!

2013 was a fantastic year for gamification and the Gamification Co team. To start off the new year right, we would like to show you some of our top posts from the last year. Check back daily for our top posts in enterprise, education, health, op-eds, and staff pieces.

Starting off the new year, we’d like to share some of the top articles for gamification in enterprise.

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How Playing Games Can Discover True Talent

Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.

Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.

Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.

We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.

If you’re interested in trying out these games, check out to request an invite.

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Using Augmented Reality and Games for Bank Engagement

Gamification has come a long way in categories such as education and health, but Jonathon Camhi explains in 2014 Forecast: Gamification and the Year Ahead in Banking that in the banking world, gamification lags far behind. When reviewing banking gamification on a global scale, an in-depth survey by Infosys reveals that some banks in South Korea and Singapore have adopted gamification applications.

This research study included 160 lending institutions worldwide, but less than 10% have instituted any form of gamification. However, “35%” of those banks have plans to unveil gamification applications in the future, specifically in the next two years.

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Using Gamification to Attract Wide Audiences – GSummit Global Webinar

Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.

Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links. 

If you want more GSummit Global action, our final event on the tour is taking place at Sao Paulo, Brazil on January 15, 2014.

Join us for our last stop until GSummit 2014!  

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Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

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How Aeroplan’s Star Challenge Improved Loyalty Program Engagement

Whether for a new launch or increasing awareness of existing benefits, educating customers about your product offering is critical. This is no less true amongst loyalty programs that for years have been telling us about their reward offerings and the various ways to earn their points.

At Friendefi, we’ve found that gamification can be an effective tool for not only improving members’ understanding of their frequent flyer program but also improving engagement with partners.

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How the Experts Use Gamification for Employee Engagement – GSummit Global Webinar

A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.

Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.

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How Social Learning and Feedback Ensures Successful Employee Training

Nowadays, a growing number of companies encounter the serious challenge of designing the best training program that will lead to employee engagement and improve the bottom line. Businesses also search for fresh and innovative ways to motivate their employees to learn and master crucial skills. Thus, companies are beginning to take a good look at how they run their business and deal with customers. The application of new technologies also serve as a practical way to enhance and ensure quality results in their employee training process.

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