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Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

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How Aeroplan’s Star Challenge Improved Loyalty Program Engagement

Whether for a new launch or increasing awareness of existing benefits, educating customers about your product offering is critical. This is no less true amongst loyalty programs that for years have been telling us about their reward offerings and the various ways to earn their points.

At Friendefi, we’ve found that gamification can be an effective tool for not only improving members’ understanding of their frequent flyer program but also improving engagement with partners.

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How the Experts Use Gamification for Employee Engagement – GSummit Global Webinar

A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.

Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.

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How Social Learning and Feedback Ensures Successful Employee Training

Nowadays, a growing number of companies encounter the serious challenge of designing the best training program that will lead to employee engagement and improve the bottom line. Businesses also search for fresh and innovative ways to motivate their employees to learn and master crucial skills. Thus, companies are beginning to take a good look at how they run their business and deal with customers. The application of new technologies also serve as a practical way to enhance and ensure quality results in their employee training process.

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PunchTab Weighs in Gamification’s Place in the Loyalty Industry

Loyalty has always been about games and points since their inception so why has it taken so long for loyalty to embrace gamification as it is now? Scott Hughes, VP of Sales at PunchTab join our Gamification Revolution webshow to give us his input.

Watch his full interview below to get an idea of where gamification fits in with loyalty and what’s in store for the future.

Be sure to watch our next show on December 12 at 1:00 PM ET, featuring Stella Grizont of WOOPAAH!

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The Top 20 Companies with Employees That Have Gamification in Their LinkedIn Profile

Who reps gamification the hardest on LinkedIn? This is part two in our series on “Gamification” in Linkedin. See part one here:  Why Gamification Should Be in Your Linkedin Profile. Ever wonder which companies have the most employees interested in gamification? Well, the research is done and we created the Infograph below to show you. [...]

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How Game Based Learning is Making Training Better

A great deal of research has been done examining how game based learning has been used with phenomenal success in the world of education to enhance students’ learning experience and now more and more research is being done on how the corporate world is utilizing game based learning to increase job satisfaction, enhance training programs, improve productivity, increase sales, and ultimately drive profits.

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Case Study: Delta’s Nonstop NYC Game That Got 190K Interactions in 6 Weeks

Few other industries have seen more challenges – and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA’s) popping up almost daily and regulatory changes, to name a few.

Delta Airlines is one of a few that has turned all of these into advantages. The company decided to separate themselves from the rest by focusing their efforts on becoming known as New York City’s hometown airline. They spent over $1 billion redesigning their terminal and they ramped up their flight offerings to and from the city. After all was said and done, the company needed a flashy, fun way to let everyone know they had arrived, and this is where BoomBox came in.

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Case Study: How Gamification Improved Supply Chain Efficiency

Experimental economics show that people are more likely to cooperate and avoid competition in the prisoner’s dilemma or public goods game if their identity is revealed as opposed to playing anonymously. If you believe you’re being watched there’s a potential gain for behaving yourself: you establish a good reputation.

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Achieving Customer Engagement with Gamification – GSummit Global Webinar

As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.

We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET - please visit and check it out!

It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:

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