Blog Page 100

The G-List: Jennifer Van Grove

0

An inside look at Jennifer Van Grove: Social Media Reporter at Mashable

[SlideDeck id=’1380′ width=’100%’ height=’450px’]

You can read more of Jennifer’s thoughts by following her on Twitter: @jbruin

And don’t miss hearing her speak at the Gamification Summit in January!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Gild Has the Golden Touch

0

Looking for work is usually a frustrating, arduous process. Sending resumes, filling out applications, making phone calls, hitting up your business contacts and sometimes getting no reply or any indication that you’re making progress can make anyone feel downtrodden. And that’s just how things usually are. Even more so now, people are getting reduced to a stack of resumes and over qualified individuals are forced to settle for jobs that are beneath them. In the last few years, the job hunt has been even more difficult as work is scarce and people are scared about their future.

For technology professionals, there’s help. Gild, recently launched in September, takes the natural competitive aspect of online job hunting and utilizes it for your advantage. Gild offers corporate-sponsored contests that test you with questions in your field, whether you’re a physicist, Javascript expert or just an armchair technology historian. Succeeding at these short tests makes you eligible to win prizes like an iPod Touch, Kindle or a Canon Powershot digital camera, to name a few.

You can also join teams for competition with up to 6 people and compare scores on leaderboards individually and collectively (there’s even an international country based leaderboard, something they may have learned from the Orkut example in Game Based Marketing).

Add skills to your resume profile and Gild will show you where you stand in relation to other users in experience. You can also take certification tests on the site that not only earn you badges of increasing rank, but also display on your profile so employers can easily validate your level of expertise and qualifications for positions. In many ways, this is like the Odesk test system writ public – a valuable service and good example of meaningful badging (if people believe in Gild’s rating system).

Gild makes it easier for you to find jobs,  be discovered, prove your worth and actually feel validated in the process. The word “gild“, of course meaning to be coated in gold is an extremely appropriate and charming name for this site. It awards you for your hard work in a time when you might otherwise be ignored. It reminds you that you’re smart and worth some attention. And I’m sure the homonymic relation to the word “guild” is no accident. Gild brings technology professionals together through gaming to remind them that they’re not alone in this working world, even though it may often feel that way.

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

New Report on Gamification Commerce

2

Jim Banister (CEO of Spectrum DNA), Michael Dowling and Zak Kirchner (CEO and Contributing Analyst for Interpret, respectively) have collaborated on the report “gCommerce: The Gamification of eCommerce” that was released last month  It’s purpose is to explain how the idea of the “gamer” is changing, how they shop and what it means for business.

As gaming becomes more mainstream and gamification becomes more present in business, it’s increasingly evident that gamers are no longer comprised of only the stereotypical young male “geeky” types. Gamers can be anyone that wants to feel like an achiever while adding some fun to everyday life. There are, however, some things that gamers do have in common.”Gamers are 20% more likely to be an online shopper than the average non-gamer. Gamers are opinion leaders and 50% more likely to be influencers among their friends, the report states. Gamers are now being recognized as highly-conscious consumers with a great deal of clout within their social circles, not the “loner” type that has been often assumed.

The Interpret report notes that it is important to reach these developing archetypes in the way they’ve become accustomed. It uses the phrase “Earn, Burn, and Yearn”, coined by Barry Kirk in the Maritz White Paper (August 2010), to describe the ideal consumer environment for gamers. These shoppers need to be motivated to earn points, use them up and desire items within a virtual economy that are scarce or slightly out of reach.

While it pitches SpectrumDNA’s services, the report acts as a pretty good introduction to certain concepts regarding the validity and significance of game-based marketing to retailers that are completely in the dark about it. If you are already deeply involved in Gamification, it might seem like old hat, but for those new to the market – and especially retailers – the gCommerce report would be useful reading. The report can be purchased here for $795.

Come to The Gamification Summit, Jan 20-21, 2011 for more insight on gamification and how it’s changing eCommerce, and to hear from expert speakers in the industry. Early bird tickets are available until November 30th, so register today!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

The G-List: James Gatto

0

An inside look at James Gatto: Virtual World and Video Game Team Leader at Pillsbury Winthrop

[SlideDeck id=’978′ width=’100%’ height=’450px’]

You can read more of James’s thoughts by reading the blog at www.virtualworldlaw.com

Don’t miss hearing him speak at the Gamification Summit in January!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Angry Birds Peace Treaty Goes Viral

1

Though we usually don’t discuss capital-G-Games at the Gamification Blog, sometimes the social/political effect of those games can be worth noting.

Few titles have been as successful and addictive as iOS game Angry Birds, and unlike banal “game satire”, AB has affected enough people worldwide to warrant comedic spoofs. I think it’s a sign you’ve really made it when truly funny people are inspired by your work. Here then is a hilarious sketch from an Israeli comedy show that uses Angry Birds as a context for talking about middle east peace.

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

The G-List: Kes Sampanthar

0

An inside look at Kes Sampanthar: Director of Media Strategy at Cynergy Systems

[SlideDeck id=’989′ width=’100%’ height=’450px’]

You can read more of Kes’s thoughts by following him on Twitter: @kessampanthar

And don’t miss hearing him speak at the Gamification Summit in January!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Gamification Workshop Materials

0

Thanks for attending the Gamification Workshops in SF and NYC! We hope you enjoyed the day, and we look forward to welcoming you at the Gamification Summit 2011 – be sure to invite your colleagues and friends before it sells out.

Below you’ll find the main material from the sessions. Please follow @gzicherm or @amyjokim if you’d like to continue the discussion. You can also email Kevin on our Priority Services Team with any other questions.

  1. Gabe Zichermann’s Slides
  2. Amy Jo Kim’s Slides
  3. BigDoor Media’s Slides
  4. Pillsbury’s Slides

Thanks again for attending, and we look forward to seeing you at GSummit 2011!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

My Mesh Marketing Talk in the Financial Post

0

It was a lot of fun speaking at Mesh Marketing yesterday in Toronto – it was great to be back in Canada! The audience was really engaged. There were a ton of questions and a lot of responses on Twitter too. If you haven’t yet, you can follow me at @gzicherm. There should be video up very soon, and the slides are located here.  In the meantime I’d like to thank Matt Hartley of Financial Post for doing this great write up about my talk.

Be aware though, some of what I had to say today was NSFW – so if you read my twitter mentions, you might see a swear word or two pop up. But I think it’s worth it.

If you’re interested in hearing me speak, along with Jane McGonigal, Amy Jo Kim and other gamification experts, be sure to register for The Gamification Summit, January 20-21 2011. You can still take advantage of Early Bird savings, but only until November 30th – so don’t delay!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Facebook Deals Takes Check-ins to the Next Level

0

It was only a matter of time before someone created a location-based service that was directly linked to shopping. Even though apps like Foursquare and Gowalla are relatively new, it’s still surprising that it even took this long for us to have Facebook Deals.

Once you sign up for Facebook Places, you can opt-into Deals. You can look up your favorite local stores at touch.facebook.com or the latest Facebook for the iPhone  just as you would to check-in, and be privy to special offers, discounts and freebies which you can redeem right then and there with your mobile device. There are already over 21 major companies with special Facebook Deals offers including, Starbucks, H&M, Macy’s and the Alamo Drafthouse Cinema.

While it’s true that these kinds of rewards are often less of an incentive as opposed to more intangible items, this feature is in addition to proven successful mechanics. There will be some status levels like mayor, similar to Foursquare, and bonuses for repeat customers. Specials are also given to random visitors. Since only 4% of online adults use location-based services, Facebook Deals might help to give these services a kick and get companies as well as users really invested in making them work.

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

The Gamification Workshop NYC

0

Gamification has become the hot topic of the day and knowledge about it has been in increasingly high demand. We created the The Gamification Workshops in order to educate business owners on how to successfully utilize game mechanics in a deep and meaningful way. Our focus is on the player’s journey- making the user’s experience engaging, enriching and rewarding, whether it be through social connection or personal accomplishment (or both). Our events in San Francisco and New York were completely sold out and both went off without a hitch! All participants walked away with a new understanding of gamification and with inspiration for their own business projects.

In our workshop in New York City yesterday, Gabe Zichermann opened with introductions about the power of game designers as creators. He warned that the games we make have to have substance or it will not hold a player’s interest. He compared good design to a delicious chocolate cake – and bad design to simply a circle of foam with frosting on top. Amy Jo Kim continued on this idea with her opening presentation. She made the distinction between real gamification and “badges on a platter” – her term for the more superficial aspects of adding gaming techniques to activities. We can’t thank Amy Jo Kim enough for running the workshops. As the CEO of Shufflebrain, expert game designer and a PhD in Behavioral Neuroscience, she was an amazing instructor and helped participants get real insights and opened their minds to the benefits of gaming. As the day progressed, she clearly defined major concepts in game design and explained how to identify player types and social styles in order to make them work for your business model as well as for the player. She utilized a number of her own games and hands-on exercises to illustrate her points and to have the workshop participants look at gamification not as a quick fix for business, but as a a philosophy and way to connect with people in the long term.

Patty Buckly from FriendFactor –  whose mission  is developing a fun and easy way for straight Americans to  help their LGBT friends gain freedom – volunteered to share her workshop exercise results with the group as a model for success. George Matthew, from CareProsper – a site dedicated to helpiing people manage their personal health – also shared his ideas about desired social actions for his site.

Once  participants were able to articulate what they wanted to get out of gamification, it was important to understand ways of reaching these goals. We invited Keith Smith, CEO of Big Door Media to discuss incentives and engagement strategies. He also explained how Big Door’s new Minibar system can be used as a route towards successful gamification and  demonstrated  how quickly and easily an account can be set-up and activated for your site.

There are many different legal issues that can come up when dealing with gamification and the online world that many people don’t always consider until there is a problem. We invited Sean Kane from Pillsbury, Winthrop to give a presentation about some of these issues and how to avoid common pitfalls. He recommends staying away from calling points “currency” unless they have a real-world value. When it comes to site user agreements and user-generated content, Sean says you have to ask yourself as the owner “What can I give to my users to provide them with something, that will then justify getting something from them?”

The day was filled with helpful insights, insider knowledge, new ideas and ended with face-to-face networking. It really was a fun and invaluable experience! If you’re feeling left out, there will be another opportunity in January to get enlightened about gamification. Come register for The Gamification Summit, January 20-21 2011 where you can hear presentations from Gabe Zichermann, Amy Jo Kim, Keith Smith and many others! The second day will have yet another comprehensive workshop filled with important, practical information that for your business. Don’t let yourself miss out this time around!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

The G-List: KoAnn Skrzyniarz

0

An inside look at KoAnn Skrzyniarz: Founder and CEO at Sustainable Life Media

[SlideDeck id=’998′ width=’100%’ height=’450px’]

You can read more of KoAnn’s thoughts by following her on Twitter: @koann

And don’t miss hearing her speak at the Gamification Summit in January!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

The G-List: Keith Smith

0

An inside look at Keith Smith: CEO at Big Door Media

[SlideDeck id=’1019′ width=’100%’ height=’450px’]

You can read more of Keith’s thoughts by following him on Twitter: @ChiefDoorman

And don’t miss hearing him speak at the Gamification Summit in January!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Eat to Win!

0

Is your burger famous? If not, put down that hack(ed beef) and make yourself a star!

4food, soon to be located at 40th and Madison Avenue in New York City, is all about changing the way we think about and eat fast food. Not only is their food healthier than your standard fare, but you can custom create your own dream sandwich, name it, share it with friends and earn credits for promoting it.

On the front page  of 4food.com you can choose from a multitude of bread styles, patties, “slices” and “scoops” -which both have meat and veggie options- cheeses, add-ons and condiments.

After check-out you can name your amazing creation. Go pick it up, eat it and after confirming its deliciousness, you can start promoting it to your friends and community groups on 4food.com. You will earn a quarter of credit whenever someone orders your masterpiece-of-taste and you can watch it rise on the buildboard chart as it gets more popular. “Sell 500 burgers to be diamond, 200 to be platinum and 100 to be gold.”

The appeal of 4food is undeniable. Americans love eating, we love making choices, we love sharing, we love getting money for free, we love games and we love winning. 4food has all of that rolled into a tasty treat that is fun and easy to consume. (Om nom nom!) And of course, the ability to customize is a huge incentive in gamification. It allows users to show off and leave their unique stamp on things. 4food might want to consider adding a sense of exclusivity to its custom food. Perhaps being able to build your own burger should be a privilege that costs a bit extra than ordering one from off the buildboard. Or maybe users can spend their earned coins to buy other special features, like decorating their burger’s listing with a custom icon or special badges. There are a lot of opportunities to heighten the experience and I’m excited to see how 4food develops!

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

New Speakers & Special Discounts Announced for the Gamification Summit

0

There’s a lot of exciting news surrounding the Gamification Summit on January 20-21st at San Francisco’s Mission Bay Conference Center. We’ve confirmed a bunch of exciting new speakers, including:

  • Comcast: Eric Grilly, Executive Vice President and Chief Digital Officer, Comcast Sports Group
  • Google: Vikas Gupta, Google Payments
  • NBC/Universal: Jesse Redniss, Vice President, Digital, USA Network
  • Microsoft: Neal Freeland, Director, Bing
  • MyTown, by Booyah: Brian Morrisroe, Co-founder
  • ngmoco/DeNA: Clive Downie, VP Marketing
  • DevHub: Geoff Nuval, CEO

Readers of the Gamification.co blog can take advantage of the promotional code, GCO10 that’s good for 10% off registration at www.gsummit.com. If you register before November 30th you’ll also get Early Bird discounts of up to $500. Be sure to register soon, since Gabe & Amy Jo’s November workshops sold out so quickly!

You can read more about these exciting developments in our recent announcement.

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

Overjustification, Replacement, Rewards

2

My recent Google Tech Talk has triggered a tremendous outpouring of interest, insightful comments and praise. I’m really grateful to the opportunity to have done the talk and the reaction it’s received.

The followup has been almost uniformly interesting, and it’s given me a chance to think about some of the ideas I’ve shared and refine them going forward. In particular, two of my twitter followers/commenters on the blog reached out with insightful ideas that I wanted to share.

First, Georg Mir (twitter) wrote a really interesting blog post on Overjustification – the fallout from replacing intrinsic motivations with extrinsic rewards (generally, previously intrinsically-motivated behaviors are extinguished when extrinsic rewards are introduced then withdrawn). His main contention in the post is that when user behavior is suppressed, it’s because we shift our focus of mastery from the intrinsic behavior (piano playing, say) to the positive feedback of others (our parents).

I think this is a very very compelling argument. Although mastery alone isn’t enough to explain why such powerful extinguishment occurs, it’s nonetheless obvious that we moved the carrot from the core behavior to love/affection in the parental example.

This understanding also reinforces one of my core assertions (amplified by Michael Kim on this blog’s comments) that while intrinsic motivation may not be entirely dead, I would caution any business to continue to rely on it as a principal revenue driver, the way Don Draper might have in Mad Men.

The second response in the blog that I thought was really interesting was also in Michael Kim and Lukasz’s comments on the blog post. They both referenced the very interesting Dan Pink talk at TED from last year in which he argues that extrinsic motivators don’t work for lateral thinking tasks. He does a great job of highlighting important social science research that shows that cash motivation can make people perform more poorly than they would have without it.

Pink and I agree 100% on an important point: Cash is generally not the best motivator. In my previous posts I’ve mentioned my SAPS acronym: Status, Access, Power, Stuff – as a new way of thinking about reward schemes. Cash, Stuff are at the bottom of the list for a reason – they are substantially less powerful than status, access and power at motivating user behavior.

But I wouldn’t draw the conclusion that “extrinsic rewards don’t work that well” – as Pink and others have suggested. I think they are not thinking laterally enough about their experiment design, TBH. 🙂 The research only studies cash, and cash just isn’t that good of a motivator. I’d love to see the experiments re-run with Frequent Fliers (figuring out how to get the most mileage out of a trip) or World of Warcraft (Words with Friends? Farmville?) players who exist in a status “system” to which they are clearly aligned.

The empirical evidence says that well structured external rewards (which are SAPS-based) are able to produce superior results – as measured in “engagement”. I’d love to see actual companies operate on this premise.

---
dopa-logo-2013-yel-charcoal

Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.