Gamification in the San Francisco Chronicle

Gabe Zichermann was featured very prominently in an article for The San Francisco Chronicle by Casey Newton that was released this past Tuesday. In the piece, entitled “Online game-based marketing can be big business“, Gabe projects that 2011 will be the “year of gamification”, shares his thoughts on why games are so hot right now and weaning consumers off of coupons as a reward.

The article also features Johnny Miller, CMO of Manumatix, Geoff Lewis, CEO of Top Guest and Kris Duggan, CEO of Badgeville. Read the full article now!