Beginning this fall, The Wharton School at the University of Pennsylvania will host the first ever MBA-course on gamification as it applies to business. The class will be taught by Kevin Werbach, a professor of Legal Studies at the Wharton School, and Dan Hunter, a professor at New York Law School. They are supporting the course with an invite-only symposium, “For the Win“, which kicks off today and is bringing together many top experts in order to discuss the shape of the field as it stands and where gamification will be heading in the future.
In the next stages, the organizers hope that “For the Win will become a valuable resource for information and discussion about gamification,” and the website will host content from the symposium as well as from the fall course. To have Wharton–which consistently ranks in the top-3 business schools in the country–backing gamification and considering its implications in business and beyond demonstrates the disruptive shift caused by game thinking and game mechanics.
Be sure to check back for more on the symposium as well as other cutting edge developments in gamification.
Gamification Co will be hosting it’s second Gamification Summit in New York on September 15-16. Join keynotes from Gilt Groupe CEO Alexandra Wilkis Wilson and 42 Entertainment’s founder, Susan Bonds, to learn how the new science of engagement is rewriting the rules of product design. We are also offering the first ever Certificate in Gamification. For Gamification Blog readers, use discount code GCOBLOG for 25% off at http://gsummit.com/register. We look forward to seeing you there!