Mint.com, MLB, Crowdtap to Join the Conversation at GSummit

We are excited to announce a new round of fantastic speakers that will be joining us at the Gamification Summit on September 15-16 here in New York. Aaron Forth, VP and General Manager of Mint.com, Michael Ahern, Associate Director of Fantasy Sport and Gaming at Major League Baseball, and Brandon Evans, Founder and CEO of Crowtap will be joining the perviously announced speakers from Microsft, Google, and keynote speakers Gilt Groupe CEO, Alexandra Wilkis Wilson, and 42 Entertainment Founder, Susan Bonds. 

Aaron Forth will be speaking on the lessons learned in from running the leading site for personal financial management in “Making Money Fun: The Gamification of Finance and Lessons from Mint”. Mint is one of the top sites in personal finance, and Aaron will be sharing both the positive and negative lessons in how to engage users in the complex world of financial management.

Michael Ahern from MLB will be joining the panel discussion on “Community Rules: Using Gamification to Drive Publishing and Community Engagement”. Major League Baseball was one of the first major sporting brands to truly embrace fan engagement through gamification. The resulting increase in community participation sheds light on the power of gamification to bring fans together and increase engagement with businesses. Brandon Evans will also be joining the panel to share how gamification can drive real time research, collaboration, and word-of-mouth marketing.

We are excited to have them join the other speakers and the growing list of attendees. The workshop session has already sold out, so be sure to reserve your space at the conference as soon as possible. Although the workshop is fully booked, Gamification Summit attendees also receive access to the Design Intensive talks lead by key design and strategy experts in gamification. These hard-hitting rapid-fire sessions deliver an unprecedented depth of design inspiration and ideas on day 2 of the conference.

The Design Intensive talks compliment the first-ever Gamification Certification Program. For more information on all GSummit sessions, including keynotes, featured talks, special presentations, panels, and Design Intensive sessions, please visit the GSummit agenda.

As a special gift to the readers of the blog, use discount code GCOBLOG for 25% off during registration. We look forward to seeing you there!

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