Stefanie Hermann of Reutlingen University has recently completed a master’s thesis on gamification. She explores gamification theory and gains insight on gamification’s ability to be a motivation for action. Interviewing a number of industry experts, including Gabe Zichermann, Hermann discusses what factors these industry experts believe need to be true in order to use gamification successfully. Asking questions such as the efficacy of intrinsic versus extrinsic motivations and whether social gameplay motivations are necessary, Hermann’s answers can be found in an extract of her research findings embedded below.
Increasing rigorous academic attention to gamification is a good sign, and Hermann joins a growing roster of academics exploring gamification topics through research, including Ethan Mollick at Wharton and BJ Fogg at Stanford.
Image (c) Magh – http://flickr.com/Magh (CC)
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target groups. “One must […]
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target groups. “One must […]
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target groups. “One must […]
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target groups. “One must […]
[…] Stefanie Hermann de l’Université Reutlingen a écrit une thèse sur la gamification. Son but est de préciser les facteurs clés de succès de la gamification. Elle se pose notamment des questions sur l’efficacité des motivations intrinsèques versus extrinsèques, et si les motivations sociales de jeu sont nécessaires. Un extrait de sa thèse est disponible ici. […]
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target […]
[…] recent gamification study conducted by Stephanie Hermann found that game challenges must be tailor-made to address desired target groups. “One must […]