Australian snack company Fantastic Delites set up a self-managing vending machine game that challenged onlookers to earn a free snack. From pressing a button 1000 times to dancing in front of a camera, it seemed like everyone was willing to play with the vending machine to earn a prize. Check out the video below to see it in action:
It is really fascinating to see that one person was actually willing to hit a button five thousand times for a box of free snacks. In thinking about what drew onlookers to the machine, the free snack was a small prize compared to the group experience of interacting with a fun vending machine. Kudos to Clemenger BBDO for designing the machine.
via PSFK
Awesome!
[…] Coke vending machines have appeared on the Internet. Both of these seem to have taken a hint of inspiration from a similar campaign done by Fantastic Deelites, in which a person can walk up to the machine […]
[…] Coke vending machines have appeared on the Internet. Both of these seem to have taken a hint of inspiration from a similar campaign done by Fantastic Delites, in which a person can walk up to the machine and […]
I will start a noobie discussion on Friends, Fun, and Feedback, as they relate to this vending machine.
Friends – Friends could be there with you, is this one a no brainer?
Fun – The visual and audio experience provided by the machine seemed fun to me… but what about the first man who passed up on the opportunity?
Feedback – A huge amount of feedback that I see. Every button press, and then the big payout of free snacks.
Regarding your second point, fun is something that could only be had voluntarily. So of course, to have fun, you must choose to play!
Just beautiful! Great buzz.
excelent!!!
I had not seen this one before! Fantastic!
Now Delight = Delite ! Brilliant use of gamification.