L’Oreal uses Serious Games for Employee Recruitment

L’Oreal uses Serious Games for Employee Recruitment


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Reveal the Game” was developed by L’Oreal to help applicants challenge themselves in the development of a new product launch using a real-world scenario.  Applicants can compete with each other and share results via social media.  For recruiters, it is a great way to gauge actually performance and recruit the best.  According to a Times of India article,

“Gamification tools deployed by us call for solutions to real-life challenges. It helps us screen the applicant’s analytical skills which may not be possible via traditional hiring means. We attempt to recruit 20% of the company’s managerial cadre though gaming channels,” says Mohit James, HR director at L’Oreal.

Applicants are encouraged to participate with the hopes of earning prizes or being selected for the recruitment process.  Every six months, there is a grand prize, such as a five day trip to Paris, for the “Global Competition”, and another prize for each of their five professional areas:  Sales Development, Research & Innovation, Operations, Marketing, and Finance & Controlling.  According to the official rules, the winner is determined by both the “highest score” and the “best response” to the game’s final question.

With over 6,000 likes on Facebook, Reveal has become a popular game and has won a number of industry awards, including “Most innovative way of attracting graduates“.  Serious games, like Reveal, are successfully helping companies to recruit top talent from around the world.  For L’Oreal, it also helps determine the best fit within the company for an individual based on their strengths.  To play the game for yourself, visit “Reveal the Game“.


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  1. It just occured to me that the first time I ever heard of using a game for recruitment was The Last Starfighter. Man, I wanted to be that guy!