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Why Understanding Gamification is Prerequisite to Implementation, featuring Steve Sims (Badgeville)


At GSummit we spoke with the Badgeville’s Chief Design Officer, Steve Sims (@stevebadge). His main focus is solving the unique problem sets companies present to Badgeville, and to do this Steve draws on his wealth of experience in the gaming industry. He worked at EA Games for 10 years, eventually moving his way up from programmer [...]

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Dunkin Donuts Customer Loyalty Program Nabs Accolades For Eighth Year Running

COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on [...]

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Smartick Engages Kids to Learn Math in a Holistic Way

Much More Than A Match Teaching Tool Smartick (@SmartickMethod) is an online (PC or tablet) Math learning method in Spanish that aims to change the teaching paradigm for children aged 4 to 14. Smartick is a unique market offering with full adaptability and guidance to students since it tracks the performance of the student in depth, [...]

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Swipii Offers Access to Customer Loyalty Programs For Small Businesses

At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014″ award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The [...]

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Remembering Priya Haji

Priya Haji, CEO and founder of gamified financial startup SaveUp suddenly passed away last week at the age of 44. Over the last couple of years, I’ve had a chance to get to know Priya, and to see the amazing work she’s done on behalf of financial literacy and security for folks all over the [...]

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GSummit SF 2014 Speaker – Gabe Zichermann (Gamification Co & GSummit)

Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. [...]

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GSummit SF 2014 Speaker – Bron Stuckey

We were excited to have Bron Stuckey join us at GSummit, all the way from Sydney. Below are her bio, video and slides from GSummit SF 2014: Bronwyn is a freelance consultant educational technologist and community of practice coach, developer and researcher. She consults to educational organizations and institutions such as the Arizona State University’s [...]

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GSummit SF 2014 Speaker – Michael Wu (Lithium)

We were excited to have Michael join us at GSummit in San Francisco. Below are his bio and video preview from GSummit SF 2014: Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with [...]

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GSummit SF 2014 Speaker – Tony Ventrice (Badgeville)

We were excited to have Tony Ventrice join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to [...]

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GSummit SF 2014 Speaker – Robert Tercek (Creative Visions Foundation)

We were excited to have Robert Tercek join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Robert Tercek is one of Hollywood’s most prolific creative executives in digital media.  He has designed and produced hundreds of titles published across every platform from television shows to computer and [...]

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GSummit SF 2014 Speaker – Ross Smith (Skype, Microsoft)

We were excited to welcome Ross Smith back GSummit. Below are his bio, video and slides from GSummit SF 2014: Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he’s been a part of have [...]

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