May 15, 2026
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July 17, 2013

gamification gurus

Are You a Gamification Guru? Join our Community Op-Ed Program!

Ivan Kuo72 mins

After seeing the results of the Top 40 Gamification Gurus leaderboard in the beginning of the month (I joined the list at #35!), it’s helped me really visualize the passionate people who are working in this industry, as well as the evangelists promoting the idea of engagement with fun design.

I’m certain most of the people on the list have thoughts, ideas, and great information to share with the gamification community and I would like to make these voices heard, which is why I am excited to announce the start of our Gamification Community Op-Ed Program!

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measuring the ROI of gamification

How to Measure the ROI of Gamification

Gal Rimon45 mins

Measuring ROI is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is hard and even calculating the actual investment is a project by itself.

That said, one can measure almost anything (I recommend reading the book How to Measure Anything). There are testimonies of increased sales results after implementing gamification systems by 5-15%. But, I believe we need to dive in to understand how to analyze success.

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