The Future of Gamification Lies in Civic Engagement
Gamification is at the point where it is surpassing its infant stage of creating PBL (point-badge-leaderboard) experiences, which were typically met with enormous initial successs followed by gradual deterioration.
Gamification is now headed towards solving real business problems with innovative game-play (beyond PBL techniques) by motivating action with civic engagement. It is evident that the industry will soon revamp its approach from designing just for engagement to include engagement tactics that infuses is users with a much greater purpose. While this is a very promising idea, the industry is still does not understand, address and reflect the millennial expectations – which can also explain the failure of most shallow PBL-based designs.