June 17, 2026
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The BBVA Game: A Shining Example of Gamification in Finance

Ivan Kuo01 mins

We initially covered the BBVA Game as one really great case study for an effective use of gamification in consumer finance and this past GSummit, we were actually able to get a representative all the way from Spain to talk about some of the incredible stats the game was able to achieve for the bank. The BBVA game also led them to win the “Best Use of Engagement Techniques in Consumer-Facing Applications” at the 2013 GAwards.

Take a look at Javier Maroto, Innovation Manager at BBVA, to see what well-designed gamification can be capable of.


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Top Articles for Enterprise Gamification in 2012

Ivan Kuo15 mins

2012 was a great year for gamification in the enterprise as we saw many more companies begin to adopt gamification into the workspace. In today’s Best of 2012 feature, we look at some of the top stories in workspace engagement, strategy, and loyalty for businesses. There’s some really top-notch information in here, including gamification withdrawal effects, analysis of gamification’s current position in the Gartner hype-cycle, cultural differences for gamification, the evolution of loyalty, and even more after the jump.

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