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April 3, 2026
  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive
  • Gamification and AI in Education: 10 Great Examples for Today
  • Stop Devaluing Loyalty Programs. Do This Instead. 
  • Why Public Health & Civics Lotteries Are So Highly Effective: Gamification
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  • Hack the Mind, Protect the System: Why the Future of Security is Cognitive

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    Gamification and AI in Education: 10 Great Examples for Today

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carrots

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Keep The Stick: EB Games Earns Customer Loyalty With Carrots

Ivan Kuo12 years ago12 years ago04 mins

Carrot Rewards From Down Under Move over, Bugs Bunny!  There is a new rabbit in the land down under.  His name is Buck, and he is the star of EB World, which is the customer loyalty program of EB Games in Australia.  According to the company, Buck is a “loudmouth, cheeky bunny”.  As the hero of…

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