Gamification Partnerships: Distinguishing Between Game Changers versus Press Releaseware
In the development of any nascent technology market there is a stage when partnership announcements start to increase and gamification is no different. For prospects and customers of gamification vendors it is important to take into consideration these partnerships when evaluating vendors for short lists and selection. However, not all partnerships are created equal so enterprise and public sector organizations need to carefully weigh partnerships as part of their evaluation criteria. To complicate matters, gamification startups often do a poor job communicating what the partnership really means and the value it delivers to customers. As a consequence, managers have to develop the skills to dig into the details of partnership announcements in order to make informed decisions about the relevance and value of the partnership for their organizations.