Choose a Gamification Vendor Based on Case Studies, Not Features
Nascent technology markets like gamification often see a proliferation of vendors. In part this is due the low barriers to entry because the capital needed to develop SaaS-based product is minimal because of cheap infrastructure as a service (IaaS) and platform as a service (PaaS) offerings as well as inexpensive development tools.
Startups are likely to target a particular niche within a nascent technology like gamification when developing their initial product because it is easier to identify likely early adopters to sell to and to create differentiation. Avoid this trap by being more picky with your selection process.
