How Aeroplan’s Star Challenge Improved Loyalty Program Engagement
Whether for a new launch or increasing awareness of existing benefits, educating customers about your product offering is critical. This is no less true amongst loyalty programs that for years have been telling us about their reward offerings and the various ways to earn their points.
At Friendefi, we’ve found that gamification can be an effective tool for not only improving members’ understanding of their frequent flyer program but also improving engagement with partners.