fear is a powerful motivator

Why Fear is a Powerful Motivator

Our community has long extolled the virtues of gamification for motivation. Motivation, however, has many facets. Fear, for example, is a powerful motivator. Could gamification be a heads up version of survival of the fittest? Today let’s play devil’s advocate and look at the dark side of gamification, even if just to better understand it. Because without dark there can be no light.

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karl kapp

Karl Kapp on The Gamification of Instructional Design and Learning

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.

Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jon Radoff, entrepreneur, author, and game/gamification designer.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In last week’s episode, Karl and Gabe went through many of the anxieties teachers have with games in the classrooms and how to address them. This is a great episode to watch if you’re an educator and are unsure about the right way to incorporate games into the classroom. Karl goes into some really top-notch insights about not only the games but the teachers themselves!

Check out the full interview in the video below:



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Case Study: eLearning Tourism Training Tool Raised Engagement by 65%

Product eLearning has experienced huge growth in the travel and tourism sector in the last few years. In the UK alone there are over 300 free training courses available to travel agents. Organisations such as SeaWorld, Avis and British Airways have used eLearning as an advertising medium with transparent results and measurable ROI. However, eLearning didn’t just come out of the blue; we created it as a way to solve some problems specific to our problems in training within the travel industry.

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