Why You Shouldn’t Ignore Gamification in 2013
In a recent Inc.com article by Erik Sherman about Trends to Ignore in 2013, Sherman is quick to dismiss gamification. I wholeheartedly agree with some of Sherman’s claims because a gamification effort that isn’t backed by appropriate goals and business models is simply just a gimmick and/or an ineffectual game. However, when Sherman speaks to the Hawthorne Effect and the whimsical nature of games, which is to say that this yet another dismissal of gamification without a full understanding of what it even means.