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If you weren’t sure where the future of fitness technology was heading towards, let the 10 winners of TechStars’ new Nike+ fitness startup accelerator give you a clue: it’s going to be all about gamification and the quantified self.

Nike and TechStars first announced the launch of their digital fitness startup accelerator program in December 2012 to find startups that will help people lead more active lives. As of yesterday, they have officially picked the 10 lucky startups that will participate in their inaugural 3 month class. Each startup will receive $20,000 in funding, a workspace, and mentorship from big names like Foursquare Co-founder Naveen Selvadurai, TechStars founder David Cohen, and Nike’s VP of digital sport, Stegan Olander. TechStars will receive a 6% stake in equity of each of the companies in exchange for their support.