The Problems with Gamification
Gamification is a powerful tool that is poised to change the world. The old Gartner adage that predicted that by 2014, 70 percent of the world’s top 2000 companies will be using some form of gamification…but they also had a report that stated 80 perfect of gamified processes will fail in 2014.
Naturally, there is some backlash from those who think gamification is a fad that doesn’t really work, or that it can even be harmful. And you know what? Some of those critics make good points. The problem, however, is not gamification itself. The problems are FAKE gamification and BAD gamification.