Former MMOG President’s Warps Onto Fitness Gamification with UtiliFit
Gamification of fitness is nothing particularly new with the likes of Nike+, Striiv and Fitocracy. However, a leader from the gaming industry has began to delve into foray with its new startup, Fitness Interactive Experience. Founded by Mike Tinney, former president of the online game company CCP Games North America (the makers of MMOG EVE…