Health Insurers are Using Competitions to Gamify Weight Loss
Many of us agree that the ultimate rewards for successful weight loss are looking great and feeling better. However, how many times have you lost sight of your goal because of the time and work it takes to get there? By using games in health, notably in weight loss, dieters are able to compete and reap rewards to encourage them to stick to their diet plans.
A recent article in AIS Health describes how health insurers are getting involved to keep dieters on track. United Health, Aetna, and Humana have developed competitions for dieters to encourage participation.