Hopskoch Promises a New Take on Platforms
Hopskoch is a new social interaction platform for publishers and marketers looking to attract, cultivate and retain brand enthusiasts. It was released a few weeks ago by the developer, Sifr, a startup out of New York. Hopskoch makes it easy for a mainstream web and mobile audience to interact with each other and the brands they love through a language of fun photo-taking games and storytelling. The platform already has a growing community of players, and I sat down with Sunil Madhu and Marty Monaco, Sifr’s founders, to talk about the motivations behind the play.