Australian Broadcasting Corporation’s Good Game ran a short but informative episode on gamification featuring our own Gabe Zichermann, Bunchball’s Rajat Paharia, and Marigo Raftopoulos. Visit ABC.net.au to view the video.
By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner. As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise.
