bitcoin

Can Bitcoin be the Universal Currency for Engagement?

What if instead of having 1 card for all your different loyalty systems (a la Belly) you could just have 1 universal currency for all your digital transactions?

Bitcoins are taking the world by storm – an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck , General Counsel of the Bitcoin Foundation for this eye-opening and insightful GSummit SF 2013 talk on one of the most important innovations in finance.

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5 Lessons for Marketers from Adweek’s Science of Gamification Panel

Last week, New York City hosted Advertising Week, an annual event where leaders and experts of the marketing industry gather to share their thoughts and ideas. Amidst the 200 events, the gamification industry shared the spotlight as Digital Flash hosted a panel discussion themed “Science of Gamification”. Below are the five key points drawn from the discussion panel.

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