May 31, 2026
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October 2013

gettaxi gamification

How GetTaxi Is Empowering Drivers with Gamification

Gabe Zichermann28 mins

No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.

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gamification consulting panel

Consulting on Gamification: Strategy, Tactics and Trends

Ivan Kuo12 mins

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Andrea Kuszewski gsummit

Andrea Kuszewski on The Science of Motivation: Neurology, Psychology, Gamification

Ivan Kuo42 mins

Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best gamification strategies are all about engagement, driven by motivation.

Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.

Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning in this GSummit SF 2013 talk. Watch the full video below!

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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ryan mizusaki delta

Delta Gamifies Employee Training with Ready, Set, Jet!

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.



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dementia simulator in austrailia

New Australian Facility is Teaching Dementia-Care By Simulating It

Ivan Kuo23 mins

Alzheimer’s Australia Vic has opened up Australia’s first dementia learning center to educate people about the effects of dementia through virtual-reality simulations, according to Australian Ageing Agenda.

The simulation’s primary goal is allow students to envision the cognitive and perceptual difficulties that dementia sufferers deal with in their daily life routines.

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kevin werbach on teaching gamification at coursera - gsummit sf 2013

Kevin Werbach on Teaching Gamification at Coursera

Ivan Kuo42 mins

Surely you must’ve heard of Kevin Werbach’s Coursera Course on gamification? (The next Coursera semester starts Jan 27th 2014)

Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification — and how this understanding can make any training, education or development process more successful for your organization. In this GSummit 2013 video expect to learn

  • Opportunities and dangers in the gamification of learning.
  • Techniques for effective gamification in educational settings.
  • How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It’s not what you think!)

Watch the full video below! Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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loyalty gamification

Gamification Punches out Punch Card Programs Everywhere

Kevin Shane14 mins

In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?

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amstel

Amstel Wants to Reward You with Beer for Ignoring Your Phone

Ivan Kuo44 mins

My very first post at Gamification Co involved a DIY-gamification project to retain etiquette at the dinner table. The premise was simple: everyone gathers their smartphone in the middle of the table at the start of a meal. If anyone checks their phone in that time, they’re forced to pay for everyone’s meal. I’m amazed that nobody else has taken this concept of cellphone abstination and turned it into an app (that I know of) until Amstel released their new iOS app to actually reward users for doing this.

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andrew grauer course hero

Course Hero’s Knowledge Marketplaces and the Gamification of Education

Ivan Kuo12 mins

We’re reading more and more about online education portals incorporating sophisticated game mechanics into its applications. There’s no doubt that education is a space ripe for gamification and in classrooms—both virtual and walled—educators are shifting their approach to offer a more personalized, yet interactive and adaptive curriculum. Course Hero, an online education start-up, has been engaging college students in its online learning community by using game mechanics from Bunchball for more than a year to great success. Harnessing the motivational power of games and applying it to real-world problems, Course Hero’s gamification elements motivate students to learn in a more interactive manner and urge them to care more about what they’re learning.

In this GSummit SF 2013 talk, Course Hero CEO Andrew Grauer will share details on how participation on the site has increased by 25% since implementing gamified elements, as well as how the site has seen a 51% growth in badges awarded since February 2012. Watch the full video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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performance with goals

Use Gamification to Effectively Convey Company Goals and Motivate Employees

Gal Rimon06 mins

In today’s business environment, managers are constantly pressed to produce results, usually through industry-specified KPIs – setting challenging targets to be achieved on a day-to-day basis. Methodologies, such as MBO (management by objectives) and CPM (corporate performance management) aim to align the managers with their business’s goals. Targets are set and feedback is collected through scorecards and dashboards.

Stemming from the line of thought that “you can only manage what you measure” and “what gets measured gets done”, managers are put in the position of not only constantly evaluating their employees, but also being appraised themselves.

There is a strong correlation between a successful company and an effective goal setting process.

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How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:



Download this episode (right click and save)
If you liked Karl’s story and want to learn more about it, check out GSummit Global to gain access to his full story about Nissan’s GT Academy.

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jive bunchball gamification platform

Case Study: Jive Gamification Module Boosts T-Mobile Community Engagement by 1000%

Andres Solis56 mins

It’s a matter of time before more and more companies from all other industries look at, consider, and eventually embrace such an innovative concept likegamification into their business. This is the story of mobile service carrier T-Mobile and their next generation customer experience.

In order to keep up with the renewing advances in mobile technology, companies within the industry must be a step ahead of their competition when it comes to customer satisfaction and loyalty. Its ever-challenging environment is dictated by the constant evolution of mobile devices and represents an ongoing source of issues, ignited by customer queries on functions and capabilities of a mobile device. With this in mind and upon J.D. Power’s advice, T-Mobile created T-Community, a social business Jive platform built with the purpose of logging all known technical and general customer issues and sharing them across the company.

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charles coonradt

6 Principles for Making Work More Enjoyable From the Grandfather of Gamification

Ivan Kuo41 mins

Whether you think gamification was coined in 2011, 2007, or even in 2002, there has been one man by the name of Charles “Chuck” Coonradt who has been talking about making work more enjoyable with play since the writing of the his book, The Game of Work, in 1984. Chuck has since applied his findings into making work more gamified for organizations ever since .

This past GSummit, Chuck was able to make it to our main stage to discuss some of the principles he learned  that can be adapted for making work more enjoyable.Check out his full talk in the video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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angry birds yay

Is Angry Birds the Gateway to Gamification in the Classroom?

Margo Kleman45 mins

Many would argue that there is a clear distinction between videogames and the art of gamification since the latter specifically applies game mechanics to non-game contexts. However, with a generation brought up on videogames and the need to engage these children in the classroom, the lines are becoming ever more blurred.

Traditionally, one may think of gamification in the classroom as an instance where a game was specifically designed and implemented in order to achieve learning through the application of game mechanics. This embodies the stereotypical edu-tech games like Mavis Beacon where students are taught how to type more effectively through a series of challenges. Games like Mavis Beacon apply gamification through the use of game mechanics like rewards to incentivize completion (whether by points, badges or leveling up), leaderboards to instill competition amongst other participants, and analytics to track the progress of the player as well as overall implementation success.

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