May 26, 2026
Headlines

Margo Kleman

angry birds yay

Is Angry Birds the Gateway to Gamification in the Classroom?

Margo Kleman45 mins

Many would argue that there is a clear distinction between videogames and the art of gamification since the latter specifically applies game mechanics to non-game contexts. However, with a generation brought up on videogames and the need to engage these children in the classroom, the lines are becoming ever more blurred.

Traditionally, one may think of gamification in the classroom as an instance where a game was specifically designed and implemented in order to achieve learning through the application of game mechanics. This embodies the stereotypical edu-tech games like Mavis Beacon where students are taught how to type more effectively through a series of challenges. Games like Mavis Beacon apply gamification through the use of game mechanics like rewards to incentivize completion (whether by points, badges or leveling up), leaderboards to instill competition amongst other participants, and analytics to track the progress of the player as well as overall implementation success.

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Genentech is Saving San Francisco Through Maximum Parsimony

Margo Kleman110 mins

One wet and rainy day on the streets of San Francisco, a local cheese manufacturer was en route to making one of its many routine deliveries when a series of misfortunate events transpired. In the midst of the downpour, the delivery truck hit a slick spot in which the driver failed to maintain control and crashed into a light pole. Luckily, nobody was harmed and the truck only suffered minor damage but when the driver went to check on his load, he noticed that all of the cheese had disappeared! Lo and behold, the accident jarred the back doors open and released the cheese into the San Francisco city’s sewer system.

Although it was a shame to lose such quality product, the driver thought it was a minor price to pay for what could have led to even more detrimental consequences. However, the driver assumed wrong because as the muenster cheese entered into the sewer system, it mutated and began spreading rapidly. The local cheese manufacturer knew it had a potential disaster on hand and the only way to avert a citywide take over by this mutant cheese is to enlist the help of its citizens to track its origin and defeat it through a Genentech antidote — one that can only be created by playing Genentech’s special iPad game to save the city.

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sales team gamification adoption

5 Steps to Getting Your Sales Team to Adopt Gamification

Margo Kleman07 mins

Gamifying sales processes is a great way to motivate your sales team and increase their productivity. According to Salesforce, 90.4% of companies report that their gamification initiatives are successful. Already, most salespersons possess competitive personalities – always wanting to be top of sales in the district or close a deal over their competitor- so it only makes sense to gamify the process to tap into that innate instinct. However, not everyone is so willing to adapt to a new software or process so the trick then becomes how to get the maximum amount of the sales team thoroughly engaged with it and receive the most return from your investment. Here are some tips on how to get your sales team to adopt gamification.

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SEO

Gaming the Search Engine Rules: Using Gamification for SEO

Margo Kleman37 mins

Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that the main benefit is to stimulate brand loyalty. Although brand loyalty does hold high significance and is vital to any business’ success, there is another important advantage for your organization from using gamification in those regards – SEO. The basic game mechanics used in gamified processes all lend to boosting your search engine optimization and this article will tell you how.

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