How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy

How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy


Karl Dunn Shares the Story of GT Academy and their Gamer-Turned-ProRacer Reality Show

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.

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In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:

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If you liked Karl’s story and want to learn more about it, check out GSummit Global to gain access to his full story about Nissan’s GT Academy.


  1. Cool interview! I had a stab at GT Academy at one point, having formerly done some online F1-racing with some success, but some of these GT Ninjas were just ridiculously fast.
    Fantastic idea, brilliant execution, and a massive result for both Nissan, Polyphony Digital and TBWA.