May 26, 2026
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How Nissan Used Gran Turismo to Recruit Pro Drivers for GT Academy

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 24 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker, Ryan Mizusaki, GM of Reservations Learning at Delta.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Karl Dunn, the Creative Director for Nissan at TBWA/Chiat/Day came on the show to discuss the story of GT Academy. I had the honor of talking to the man to learn about the origins of the concept, what the show produced for Nissan, and other general questions about his view about gamification from an advertising agency’s perspective. Watch the full episode below:



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If you liked Karl’s story and want to learn more about it, check out GSummit Global to gain access to his full story about Nissan’s GT Academy.

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jesse redniss - suits recruits

Case Study: How Suits Recruits Increased Its User Base by Tenfold

Ivan Kuo01 mins

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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hsn arcade

HSN is Reinventing Online Shopping with Gamification

Ivan Kuo11 mins

Did you know that HSN is more than just a TV-shopping channel? Since 2011, HSN has reinvented itself as a total entertainment and shopping portal with gamification and now sees over 200K daily interactions online .

At GSummit SF 2013, Jill Braff, Executive Vice President of Digital Commerce at HSN, took the main stage to share some statistics and the story behind HSN’s awesome success.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jill’s presentation by downloading it here.

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What the Xbox One Means for Gamification

Ivan Kuo14 mins

The successor to the Xbox 360 was just announced about an hour ago and we finally have a name for Microsoft’s next generation console: Xbox One

Many features about the Xbox One looked really impressive, especially the new high-fidelity Xbox Kinect sensor and voice commands but the most significant take-away for gamifiers is the presence of a TV tuner and a nifty little feature called “snap-mode.”

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3 Ways to Make TV More Engaging Without the Second Screen

Ivan Kuo015 mins

For people who still watch regular broadcast television, it has become very common to actually watch TV while simultaneously using your laptop, phone, or tablet. Savvy networks like USA/NBC have picked up on this and created gamified mobile companion applications to engage with users as they both watch TV and browse on the net. There are compelling case-studies that outline the efficacy of this concept, coined the second screen, but I have not really seen any other kinds of engagement tactics for viewers. However, I found inspiration for new possible ways from the gamer community, and more specifically, the Dota 2 community.

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Pepsi Gamifies “The X-Factor”

Jeff Lopez11 mins

Pepsi has teamed up with The X-Factor, Simon Cowell’s new foray into TV singing competitions, to create Pepsi Pulse and Pepsi Sound Off, two gamified social media platforms that allow viewers to compete and communicate while watching the show. There has been some side conversations of the gamification of social TV, but this is the first time…

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Knowsy Knows Ad Games

Jeff Lopez04 mins

The foundation of marketing is beginning to shift. For many decades, TV has been the focus of advertising campaigns, but with the Internet, social media, and now games, the structure of advertising has been forced to follow the audience to increasingly interactive mediums. Right now, social media is king, but quickly games will be the…

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