Case Study: How Suits Recruits Increased Its User Base by Tenfold

Case Study: How Suits Recruits Increased Its User Base by Tenfold

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Jesse Redniss Explains The Successful Design of Suits Recruits at GSummit SF 2013

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.

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