Thwack Gamifies User Support and Drives Engagement SolarWinds (@solarwinds) is a self-described IT generalist company that has employed a social community dubbed “thwack” (@thwack) to provide a venue in which customers, employees, resellers and visitors can connect with one another in a place where they both share and learn. Several years ago SolarWinds gamified thwack, so…
I’ve officially caught the bug this winter — infatuated with this fascinating online scavenger hunt, which has been unapproachable from the world of the average lazy human lacking cryptography or coding skills (that is to say, myself).
Cicada 3301, now in its third year, is a codename for both a covert organization and an online puzzle game popping up every January since 2012. This mysterious entity has been drawing hundreds of players into a vortex of exquisitely sophisticated series of clues without an explicit goal or end-time. This year’s first clue arrived on January 6, the Epiphany Day, when Christians celebrate the manifestation of Jesus Christ to the people in a human form. Cicada 3301 must think very highly of themselves, and so far most of us would agree.
It’s a matter of time before more and more companies from all other industries look at, consider, and eventually embrace such an innovative concept likegamification into their business. This is the story of mobile service carrier T-Mobile and their next generation customer experience.
In order to keep up with the renewing advances in mobile technology, companies within the industry must be a step ahead of their competition when it comes to customer satisfaction and loyalty. Its ever-challenging environment is dictated by the constant evolution of mobile devices and represents an ongoing source of issues, ignited by customer queries on functions and capabilities of a mobile device. With this in mind and upon J.D. Power’s advice, T-Mobile created T-Community, a social business Jive platform built with the purpose of logging all known technical and general customer issues and sharing them across the company.
Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?
NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.
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SAP is one of the world’s largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP’s community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world in this talk from GSummit SF 2013
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Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.
Tricia Gellman of Data.com describes how gamification empowers communities and enables self-governing reward systems:
Money can’t buy everything. “The drive to make a few dollars comes from a very different place than the drive to do a favor.” That is Micki Krimmel’s belief, co-founder of FavorTree—the first ever mobile favor-trading game. Backed by a $350K investment from the Knight Foundation’s Technology for Engagement Initiative, FavorTree aims to build stronger…
EMC Corporation, Gamified First, let me express some incredible excitement that, along with an incredible team, I helped launch RAMP last week. RAMP, short for Recognition, Award, and Motivation Program, is EMC Corporation’s first gamification deployment. This is a big deal for us. RAMP went live to an community audience 230,000-members strong. The early feedback…
The two-day boutique Future of Web Design conference concluded yesterday in New York’s Midtown, with speakers focusing heavily on innovation in engagement science. The conference is hosted annually by UK based Carsonified, a design company with a refreshing set of core values.
GSummit San Francisco and New York City were huge hits, selling out and bringing together folks from around the world and from every corner of the gamification and engagement industries. Clearly however, not everyone can come to GSummit – and for many of those who attended, the two intense days of lectures, panels and workshops…
There has been an influx of gamified fitness-based apps in the last year, all focused on helping users to lose weight, be healthier, live happier. Fleetly is a Canadian site that claims to make fitness “simple, friendly and fun.” Similar to sites like DailyBurn and RunKeeper, Fleetly uses social competition to motivate users and build…
There’s a new site online that is causing a lot of people to tune in and listen. Turntable.fm seems to be the next revolution in online music. Functioning as a combo chart room and internet radio station, this invite-only community is a fun and addictive way to share and discover new sounds.
From the initial email you receive when you first sign up for RunKeeper, an exercise tracking and companion site, you get the feeling of a strong community. “You’re not alone on the road to reaching your goals- the RunKeeper community is here to support you along the way!”, says the message from CEO Jason Jacobs….
You can make a positive impact one step at a time. DailyFeats is a new site with the idea of getting people to do good through small actions. These actions can be for your own benefit, for your community or even the world. The point being: one person can make a significant difference in their…
Ed Note: We’re initiating coverage today on the Gamification of Health, the most requested topic among our readers and a subject of extraordinary importance to us at Gamification.Co. Feel free to send us your article suggestions. – Gabe Zichermann Full-service gyms are currently going through hard times in the US. According to a recent New…
