Students sit through hours and hours of boring and unengaging lectures. Professors ramble on to an audience of students sleepily typing away on their smart phones while checking Facebook, Twitter and pretty much anything else that has nothing to do with the lecture. How do we fix this? Enter Labster! Founded in 2010, Labster (@labster)…
Since its inception in 1999, Cricket Wireless (@Cricketnation) has been an innovator in wireless-communications in the United States. It was a pioneer in providing pre-paid, unlimited voice-and-data services. In 2011, Cricket became the first wireless provider in the country to include unlimited music in a rate plan. To address a perceived need for better ways…
Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial…
The Ultimate Game For Heel-A-Holics How do you gamify a fashion shoe store? Deborah Bee, director of creative marketing at the Harrods (@Harrods) department store in London, answers with Stiletto Wars, the new game available in Harrods’ mobile app this month. “Gaming is such an intrinsic part of our culture – it is the number one…
Learning Manners Has Never Been More Playful While gamification has already made for some profitable business marketing ventures, the concept is also being applied to a variety of other mediums and outlets. As it turns out, books also provide some wonderful opportunities for games in education. The SMART Playbook: Game-Changing Life Skills for a Modern World…
Before ‘Gamification’, There Was MathLand It’s been an incredible journey for gamification – from a fringe concept to Gartner hype potential to being the source of considerable innovation in customer loyalty and employee engagement programs worldwide. We are extremely proud of being a part of this development and are always happy to share stories about…
All Of Your Medical Records In One App There’s never been a better time to monitor and track your health. Anyone interested in tracking information about themselves can use sophisticated activity-monitoring gadgets like Fitbit and Pebble, countless diet and weight tracking apps, and even high-end medical devices that track glucose levels, blood pressure, or blood-oxygen…
How Safeway and Kohl’s attract and engage customers We have all heard of loyalty programs. Free cups of coffee at Starbucks after so many purchases. Buy 9 deli sandwiches and get the 10th one free. Most of these loyalty programs started with a simple punch card, and some still comply to that tried and true…
Best Gamification Features for Generation Y As gamification becomes more prominently used by companies and organizations, it is important to identify with whom it works best and why. A case study done by Allen Communication Learning Services (@AllenComm) sought to analyze just that. According to the study, gamification is an especially good job training strategy for Millennials…
Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
Kids Solve Math Problems By Saving Castles From Monsters A company called Little Worlds Interactive (@LittleWorldsInt) has just launched a new Math game called The Counting Kingdom that combines a fantasy role playing scenario with game-based learning to help young students develop addition skills. As anyone who remembers early school, the one exercise that always seemed…
May the Force (Shoe) Be With You! It’s a long way from the runways of Milan to low-earth orbit, but the two have one thing in common: a new generation of shoes called ForceShoes. While certainly eye-catching, they don’t look like designed footwear, but are designed to help NASA gather data on how astronauts are walking…
Gothenburg Is Testing a 6 Hour Work Days Based on Positive Evidence In Sweden, citizens have really taken the adage “All work and no play makes Jack a dull boy” to heart. In fact, the Swedes are testing the waters of a very enticing future – work less, play more. Some experts in Sweden want to prove…
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research. After all, researchers don’t need games, and cancer research cannot be done by just anyone, right? Play to Cure: Genes in Space…
Join 130,000 People from 145 Countries Already Helping Neuroscience Those who think that scientists are all work and no play haven’t met MIT scientist Sebastien Seung (@SebastianSeung). In his quest to map the cells in the mammalian retina, he launched the EyeWire online game (@eye_wire). The game was first announced in late 2012 when Seung launched it…
