Natalija Knaidele

Case Study: Nissan and GT Academy

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Karl Dunn, Creative Director at TBWA Chiat Day , talks about how Nissan GT Academy came to be and how it engaged 400’000 players to participate.

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Case Study: The Search for New Genres of Serious Games at IBM

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Phaedra Boinodiris, the global serious games program manager for IBM, talks about how IBM has used serious games and gamification in the past and how it intends to go beyond its application in training to other areas.

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How a Teacher Used Civilization IV to Teach Roman History

Education Games Research had an account of a Canadian teacher, Dr. Shawn Graham, who employed a unique approach in using games in education. The teacher set up a scenario in the popular simulation game Civilization IV to allow students to become one of the factions in Ancient Rome’s “Year of the Four Emperors” that took place in 69 A.D. after the assassination of Nero. During that year, four successive Roman generals, Galba, Otho, Vitellius, and Vespasian in rapid succession marched on Rome with their legions and seized power.

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Case Study: Lessons on Gamifying Social Media at Events with Livecube

In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

This week, Aaron Price, co-founder of Livecube and founder of NJ Tech Meetup, will share his learnings after successfully gamifying social media at events, including GSummit for the past 2 years. We are also doing it this year, so stay tuned and participate to win awesome prizes!

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Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program

In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

First up, a webinar by Ian Di Tullio, the Director Loyalty Marketing of Air Canada. This fast-paced webinar will lead you through the basic features and characteristics of airline loyalty programs, with a neat case study of Air Canada’s own loyalty promotion, Earn Your Wings.

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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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cicada 3301

Cicada 3301 – The Best Head-Hunting Campaign Ever?

I’ve officially caught the bug this winter — infatuated with this fascinating online scavenger hunt, which has been unapproachable from the world of the average lazy human lacking cryptography or coding skills (that is to say, myself).

Cicada 3301, now in its third year, is a codename for both a covert organization and an online puzzle game popping up every January since 2012. This mysterious entity has been drawing hundreds of players into a vortex of exquisitely sophisticated series of clues without an explicit goal or end-time. This year’s first clue arrived on January 6, the Epiphany Day, when Christians celebrate the manifestation of Jesus Christ to the people in a human form. Cicada 3301 must think very highly of themselves, and so far most of us would agree.

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pretty ugly

Pretty Ugly Wants to Subvert Your Ideas of Beauty with a Game

Pretty Ugly is a satirical game about modeling-related reality TV shows and the pervasive “beautymania” that is constantly affecting young teenagers in developed countries. The game sets players up to match cards to create their idea of a socially acceptable beauty ideal…except the rules are always changing what the standard of beauty is in order to challenge the players’ perception of beauty.

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squat game

Would You Squat 30 Times For a Free Metro Pass?

The XXII Olympic Winter Games in Sochi approaching fast and organizers are turning to gamified solutions to bring exercise into the daily lives of busy Moscovians.

Much like this 2011 French Contrex commercial fueled a striptease show on an outdoor wall by the energy generated by female bystanders, Russian creative agency MOST Creative Club turned a typical subway ticket machine in Moscow’s Vystavochnaya station into an Olympic one — by offering travelers a free pass in exchange for 30 squats

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