Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program

Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program


Gamified Loyalty Done Right: Air Canada’s ‘Earn Your Wings’ Program

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

First up, a webinar by Ian Di Tullio, the Director Loyalty Marketing of Air Canada. This fast-paced webinar will lead you through the basic features and characteristics of airline loyalty programs, with a neat case study of Air Canada’s own loyalty promotion, Earn Your Wings.


Gamifying Airline Travel with Air Canada

Air Canada is one of the top 20 airlines globally, and Ian’s job is to make sure that the customer experience is continuously positive to drive loyalty overall. He admits that many airlines are still where they were 20 years ago, plus a few apps. In the webinar, he gives 5 reasons why that might be so. For example, he thinks that companies are afraid that game mechanics might hurt their brand image or that the necessary technological requirements will be too high to even consider them.

Ian then proceeds to state that gamification is already here, and that companies should embrace it now. Air Canada’s own Earn Your Wings promotion features gamification mechanics to build customer loyalty, like using leaderboards and rephrasing miles to status miles.

Watch the webinar below and watch out for 9 more GSummit Global videos over the next 2 months!


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