Each year at GSummit, we announce winners of the GAwards–representing the best use of engagement techniques in different industries and areas of business. We crowdsourced the nominees to see who has had the most impact on the gamification communities and we officially announced all the winners at the main stage of GSummit SF 2014. Here’s a…
We were excited to have Ian Di Tullio join us this year at GSummit. Ian is the Director of Loyalty at Air Canada. Last Fall, Ian joined us for our GSummit Global Video Webinar, which you can watch here. As GSummit continues to be a top event for the loyalty marketing professional, Ian was able…
In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.
First up, a webinar by Ian Di Tullio, the Director Loyalty Marketing of Air Canada. This fast-paced webinar will lead you through the basic features and characteristics of airline loyalty programs, with a neat case study of Air Canada’s own loyalty promotion, Earn Your Wings.
There’s little question that the loyalty “industry” has an innovation problem. With few exceptions, the world’s largest loyalty programs (mostly in travel, finance and retail) are mostly the same as they were 20 years ago. Social, mobile, gamification have struggled to find a footing, even as they are the entire foundation of next-gen loyalty systems such as those developed by Square, Belly or any number of gamified providers. With so much inertia and torpor, it’s easy to give up on traditional loyalty providers when it comes to innovation…but perhaps the old dog has a few tricks left.
A few weeks ago, through a social sharing post by a friend (this data point will be crucial), I came upon a new promotion run by Air Canada, called Earn Your Wings. The program created a leaderboard of top flyers during the promotional period that were ranked based on a range of activities. These included, but weren’t limited to, miles flown and were supported by a series of badges awarded for different activity loops. Top players split a large pot of 10 million miles at the end of the promotion period, and that activity seemed especially fierce, which is what really excited me.
