Case Study: Air Canada’s Gamified ‘Earn Your Wings’ Program

In late 2013, Gabe traveled to 15 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

First up, a webinar by Ian Di Tullio, the Director Loyalty Marketing of Air Canada. This fast-paced webinar will lead you through the basic features and characteristics of airline loyalty programs, with a neat case study of Air Canada’s own loyalty promotion, Earn Your Wings.

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Connecting Culture and Playful Learning with Jake Orlowitz of Wikipedia

as Jake Orlowitz of Wikipedia explained the many challenges faced by Wikipedia editors on the Gamification Revolution webinar. Last week, we featured the grantee to discuss how Wikipedia is utilizing gamification to train potential editors while reinvigorating its veteran editors.
Watch the full interview below to learn about:
  • What inspired Jake to propose and build the gamification project?
  • How Jake convinced the board of directors to implement the project?
  • What game mechanics were utilized to impart core editorial principles?
  • What were the quantitative and qualitative feedback upon implementation of the project?
  • What is the future roadmap upon successful implementation?
Be sure to also catch our next episode of the Gamification Revolution this Wednesday April 9th at 1 PM ET:



Download this episode (right click and save)

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gsummit global webinar

Using Gamification to Attract Wide Audiences – GSummit Global Webinar

Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.

Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links. 

If you want more GSummit Global action, our final event on the tour is taking place at Sao Paulo, Brazil on January 15, 2014.

Join us for our last stop until GSummit 2014!  

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