Case Study: The Search for New Genres of Serious Games at IBM

Case Study: The Search for New Genres of Serious Games at IBM

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In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Phaedra Boinodiris (@INNOV8game) is the global serious games program manager for IBM, and in this seminar she talks about:

  • What IBM has been doing in the serious game space
  • What IBM sees in terms of the evolution of utilizing games beyond training
  • What the company has been doing with gamification and what the future plans are

Watch the video below and watch out for 7 more GSummit Global videos over the next month and a half!

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