Case Study: Nissan and GT Academy

Case Study: Nissan and GT Academy


From Video Gamer to Racecar Driver

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Karl Dunn is a Creative Director at TBWA/Chiat Day (@TBWAChiatLA), and in this exciting seminar he talks about:

  • How the GT Academy TV show idea came to be from a discussion of how great virtual racing game players were but could not apply these skills in real life;
  • Engaging 400’000 people to participate in the game where 32 finalists were selected;
  • Surprising viewers and organizers with busting some serious myths about video game players;
  • And, finally, what a video game can teach people who have never raced a car.

Watch the video below and watch out for 6 more GSummit Global videos over the next month and a half!


Need help with behavioral science and gamification? Get in touch with our boutique consulting agency Dopamine.