Gabe will be one of the featured speakers and workshop facilitators at this year’s Colloquy Loyalty Summit September 29th to October 1st in Scottsdale, Arizona. Join Gabe on Oct 1st for his talk titled “Making Loyalty Fun Again: Gamification and Engagement” and then for his half-day Gamification of Loyalty Workshop with Jeff Berry. Quick synopsis…
Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.
Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.
Watch the full interview below to learn about:
And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.
Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.
We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about
Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!
Speaker, author, entrepreneur, and GSummit Alumnus Nir Eyal joined us last week on the Gamification Revolution weekly webshow and discussed some of the ideas he presents in his Hooked Model on creating habit-forming designs. We review Nir’s thoughts on the ethics of creating these designs, the emotive effect of engaging experiences, and how the evolution of technology evolved user-experiences. Watch the full interview below:
If you’re interested in learning about Nir’s work, you can visit his blog at NirAndFar.com
Educators are some of the hardest working people out there with some of the lowest budgets to do their jobs right. It takes ingenuity, creativity, and passion to achieve real engagement with students, which is why Amy Baskin’s Grammar Olympics and other game concepts for grammar really demonstrate the power of fun for teaching.
We invited Amy to come on our weekly webshow to tell us more about what she’s been up to and she shares some of her secrets and successes from her gamified endeavors. Check out the full video below for the interview
Be sure to join us this Thursday at 1 PM ET as Nir Eyal comes on to talk to us about designing habit-forming products. RSVP and sign-in to chat and join the conversation!
Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.
Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links.
Join us for our last stop until GSummit 2014!
Stella Grizont, Founder of woopaah! has been a Gamification Co regular and prominent GSummit speaker on the topic of positive psychology and happiness.
We were lucky enough to grab her to join our latest webshow to dive further into the science behind happiness and how a positive focus on psychology can have a significant impact on engagement.
She states:
“If you want others to be engaged, how can you embody that? Happiness.”
Watch the full video below for the full interview and be sure to catch our next guest this Thursday with Guy Halfteck, the CEO and Founder of Knack, a company dedicated to using games in order to discover our full talents.
As a special offer for all our readers, Stella Has been kind enough to offer a 50% code for her newest course on UDemy on The Science of Happiness: Hacks & Skills to Flourish.
Use code GABE for a discount on her online class!
Remember to check our channel every Thursday at 1PM ET for a new guest on the Gamification Revolution webseries and more great content like this.
Loyalty has always been about games and points since their inception so why has it taken so long for loyalty to embrace gamification as it is now? Scott Hughes, VP of Sales at PunchTab join our Gamification Revolution webshow to give us his input.
Watch his full interview below to get an idea of where gamification fits in with loyalty and what’s in store for the future.
Be sure to watch our next show on December 12 at 1:00 PM ET, featuring Stella Grizont of WOOPAAH!
If you were at GSummit in the past two years, you’re probably familiar with livecube, the super-fun, conference-optimized Twitter client we’ve been using to engage all of our attendees. To learn more about it, we invited livecube co-founder Aaron Price to explain to us how clever design and gamification makes Twitter more bearable in event settings. Learn about livecube, its features, and successes by watching the full video below:
Make sure you come back on December 5th to check our next guest on the Gamification Revolution webseries.
One of the most phenomenal experiences of GSummit SF 2013 happened with Will Wright’s keynote talk. As the creator of SimCity and countless other games and simulations, Wright’s talk goes deeply into games’ and their effect on us as humans in society and what that means for gamification in the grand scheme of things.
He touches on the lessons can we take from games — and decades of experience designing for fun — to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun — and what are the secrets for balancing detail and simplicity? Check out Will Wright’s full talk as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight.
Be sure to subscribe to our YouTube channel to get our latest gamification videos and talks. You can also download a copy of this presentation by downloading it here.
As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.
We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET – please visit gsummitWEB.livecube.com and check it out!
It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:
We first heard about digital agency Boombox when we attended Adweek’s Science of Gamification panel to hear what prominent agencies had to say on the efficacy of gamification. We decided to invite Boombox CEO John Hendricks to come back on our own show to circle back on some of his ideas and to tell us about how he approaches gamification design for his agency. This is a great episode for anyone looking to offer gamification consulting and design services at their own company.
Check out the full video below and Be sure to catch our next episode on Thursday, November 14 at 1PM ET/1800 GMT, where we will feature Livecube Co-Founder Aaron Price as our next guest.
It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens – a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way.
Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they “pay” to be with us in the first place?
Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.
Watch Tim’s full GSummit SF 2013 video below and be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.
Key Takeaways:
Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.
Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
